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The trends for #Summer23 are an evolution from a series of lockdowns and struggles that have impacted the perception of consumption. This article complies the navigation of various forecasts and contextualises it to Indian subcontinent.
The perception change in past few years has created most central #trend of bringing society back to the completely natural ingredients of a product, to counter depletion. This trend puts creators and artisans at the forefront of design, with a particular focus on the idea of #openness in making. Macro trends stem from the need to re-value business, looking into less profit-centred purposes and considering the #acceptance of a more #holistic approach towards people, process and ecosystem.
This naturally grown perspective is further mirrored in the colour scheme for 2023 including tones of Lilas, Sundial, Dark Denim, Aqua, Oak, Digital lavender, Cameo green, Blue grotto and Verdigris.
This year falls back on materials, understanding the origins of a product and celebratory of the things and skills involved in making it. This method of conscious creation suggests the need to develop a more personal relationship with skills, drawing influence from nature, without causing it damage.
#Plant-based materials, colour-grown cotton and #undyed weave, as alternatives to mass-produced single-use commodities.
As a central idea its #simplistic and #minimal design proposal. Key terms ‘power of natural’, ‘saving resources’, ‘ancient techniques’ and ‘sculpted by nature’, further underlining the obligation for a methodology with legacy. Shoulders and pockets and exaggerated clean lines become a norm.
The season is about appreciation of nature, its healing properties, and its ability to evolve over time. This means taking into consideration natural cycles and the preservation of life, as consumers begin to see their belongings as living, lifelong beings. #Natural surroundings, nature drawings with botanic and zoological figures will become embellishments for the year.
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